Why it worked
The video leverages a relatable office culture trend (Batik Day) to showcase the brand's clothing line in a natural, non-intrusive way that feels like authentic employee content.
Summary
Employees of a fashion brand showcase their Batik Day outfits by walking down a staircase in the office. Each employee is introduced with their name and job title as they model their clothing.
Structure
- 1Introduction of the challenge
- 2Employees walk down stairs one by one
- 3Each employee models their outfit
- 4Final group shot
Product placement
The employees are wearing clothing from the brand Geulis.
On-screen text
Batik Day Outfit
Marky
Brand Marketing Manager
Angel
Social Media Specialist
Chika
Customer Service
Vira
Fashion Designer Manager
Mayang
KOL Specialist
Chery
Website Admin
Poppy
Customer Service Sales
Marsha
Head of Fashion Designer
Yulia
Head of Customer Service