I made the New York City to Dublin portal

@joshrozin

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Selling · Mobile App

Limelightseen in 10 videos →

Why it worked

The video leverages a high-interest cultural moment (the NYC-Dublin portal) to create a bridge to a new, niche product, using a 'hook-and-explain' structure that feels like a genuine recommendation rather than a traditional ad.

Summary

The creator explains how he was inspired by the viral NYC-Dublin portal to create a similar interactive experience for users at home. He introduces an app called Limelight that functions as an unhinged game show where users are randomly selected to stay or be kicked off a virtual stage by the audience.

Structure

1Hook referencing the viral NYC-Dublin portal
2Transition to the creator's own project
3Explanation of the app's game show mechanics
4Showcasing clips of the app in action
5Final call to action naming the app

Product placement

The app Limelight is the central subject of the video, demonstrated through screen recordings of its live voting interface.

Call to action

So if you wanna try this it's called Limelight.

Original caption

I made the NYC - Dublin portal but you can try it at home #nyc #nycdublinportal #dublin

More from @joshrozin

Their other posts in the index, biggest breakout first.

On-screen text

I made the New York City to Dublin portal but you can actually try this at home those unhinged moments got me inspired to make something you can try at home and so what will happen is one person will be randomly selected out of the entire user base and if people like them they'll keep them if they don't like them they'll kick them off the stage and it turns into this really unhinged game show so if you wanna try this it's called Limelight it's only on the iPhone right now but

Transcript

I made the New York City to Dublin portal but you can actually try this at home. Those unhinged moments got me inspired to make something you can try at home. And so what will happen is one person will be randomly selected out of the entire user base and if people like them they'll keep them if they don't like them they'll kick them off the stage. And it turns into this really unhinged game show. So if you wanna try this it's called Limelight. It's only on the iPhone right now but