my friends are gonna hate me for this

@joshrozin

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SoundTikTok sound · original sound - joshrozin

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StepBetstepbet.com

Build an active lifestyle

2 videos

Why it worked

The video uses a relatable, humorous 'roast' format to showcase the app's social features, making the product feel like a natural part of the creator's social circle rather than an advertisement.

Summary

The creator reviews the daily step counts of his friends using the StepBet app, highlighting their lack of activity. He humorously calls out specific friends for their low step counts and admits his own lack of movement.

Structure

1Hook about friends hating the creator
2Introduction of the fitness habit judging series
3Reviewing Katia's low step count
4Reviewing Lucas's step count

Original caption

Judging my friend’s fitness habits PART 1 (they are going to end me) #lazy #rotting

More from @joshrozin

Product placement

The StepBet app interface is shown throughout the video, displaying the step counts and rankings of the creator's friends.

On-screen text

my friends are gonna hate me for this judging my friends Fitness Habits part 1 first up my friend Katia who lives in New York City and doesn't walk I don't know how that's possible next up Lucas he just got a new dog he should walk it next up Maroon also known as Nicky I don't know why he's called Maroon why are you naked and everyone else including me I have not walked today I'm pathetic

Transcript

my friends are gonna hate me for this. judging my friends Fitness Habits part 1. first up my friend Katia who lives in New York City and doesn't walk. I don't know how that's possible. next up Lucas he just got a new dog. he should walk it. next up Maroon also known as Nicky. I don't know why he's called Maroon. why are you naked? and everyone else including me. I have not walked today. I'm pathetic.