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Two years ago I wept in front of the entire world over this little vial

@brainsurgerydropout

715.5K followers · usually 19.3K views a post

Views

159.2K

Likes

16.7K

Comments

458

194

Why it worked

The video taps into a deeply emotional and personal story related to a serious illness, creating a strong connection with the audience. The creator's vulnerability and the update on a clinical trial generate empathy and a desire to support the cause, leading to engagement.

Summary

The creator reflects on the slow progress of a brain cancer clinical trial, sharing both the good news of its start and the bad news of insufficient funding. Despite the difficulties, they express gratitude for support and emphasize the importance of raising awareness.

Structure

1Recalling past emotional moment over a vial
2Acknowledging the slow pace of science
3Announcing the start of a clinical trial
4Revealing the company's funding issues
5Expressing the difficulty of the work and gratitude for support

Product placement

The video features a vial of what appears to be a medical substance, likely related to a clinical trial for brain cancer. The "Syntech" logo is visible on a piece of equipment, but it is not explicitly promoted as the product being sold.

Call to action

Grateful for your support!

On-screen text

Reply to @kittykittymeow86 Updates Two years ago I wept in front of the entire world over this little vial Understandably y'all have wanted updates... Unfortunately science doesn't move that fast The good news: the brain cancer clinical trial started The bad news: the company didn't raise enough $$$ to finish it As if the science part wasn't hard enough But the company is still alive and the work continues And we do what we otherwise can... ...like raising awareness This shit's HARD. Grateful for your support! 🙏