Why it worked
The video taps into the powerful emotional appeal of a child overcoming significant medical challenges, creating a compelling narrative of hope and progress that resonates with viewers.
Summary
The video documents a 10-month-old baby's progress with an experimental medical treatment for HIE. It highlights a significant milestone where the baby, who was not expected to take a bottle, successfully drank a whole ounce of milk with enthusiasm.
Structure
- 1Introduction to experimental treatment
- 2Baby's unexpected milestone with bottle feeding
- 3Demonstration of progress
- 4Call to follow the journey
Call to action
Follow along as he continues to defy the odds
On-screen text
Three weeks ago we took our 10 month old to a foreign country for an experimental medical treatment...
Today he did something he wasn't supposed to be able to do
They told us if he hadn't taken to a bottle by 6 months, he never would
Today he took a whole OUNCE of milk — and was pretty enthusiastic about it
Follow along as he continues to defy the odds 💙