Why it worked
The video uses a highly relatable, humorous observation about corporate life and payday anticipation, making it shareable content that naturally integrates the banking app as a central part of the 'payday ritual'.
Summary
A montage of various office workers repeatedly logging in and out of their mobile banking app on their phones. The video humorously depicts the anticipation of payday by showing users checking their bank balances.
Structure
- 1Montage of employees at desks
- 2Close-up of phone screens showing banking app login
- 3Repetitive checking of account balances
- 4Humorous take on payday anticipation
Product placement
The Livin' by Mandiri mobile banking app is shown being opened and used by multiple people on their smartphones.