Why it worked
The video succeeds by tapping into a highly relatable, specific social anxiety that many office workers experience, making it instantly shareable.
Summary
A woman portrays the awkwardness of encountering a coworker she has known for two years but is not close with. She demonstrates various scenarios of trying to avoid or awkwardly acknowledge the person in different office settings.
Structure
- 1Introduction of the awkward scenario
- 2Attempting to avoid eye contact in the hallway
- 3Forced smile at the computer
- 4Quickly exiting the restroom
- 5Pretending to be busy on the phone
- 6Final awkward interaction at the printer
On-screen text
POV: papasan sama temen kantor padahal udah kenal 2 tahun tapi gak gitu akrab