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@sageandsalt — 27x breakout selling Sage & Salt | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

27.1×Silent UGCOther hookLifestyle

Hook

This trend but I don’t have a singular style

@sageandsalt

8.9K followers · usually 1.0K views a post

Views

25.4K

Likes

1.4K

Comments

14

Shares

13

SoundTikTok sound · original sound - illtetotetoyou

Promoted product

Sage & Saltsageandsalt.com

Sage and Salt is a luxury metaphysical brand offering energy cleansing products, fragrances, crystals, ritual tools for protection, balance & intention.

Why it worked

It taps into the popular 'Jane Birkin' bag charm trend while providing a high-quality, aesthetic demonstration of how the product integrates with luxury items, making it feel like a lifestyle upgrade rather than a hard advertisement.

Summary

The video demonstrates how to accessorize various luxury handbags with a branded evil eye bag charm. It showcases the charm being attached to different styles and colors of bags to elevate their look.

Structure

1Introduction of the bag charm
2Attaching the charm to a green Birkin
3Attaching the charm to a bright green bag
4

Original caption

Block bad vibes and “Jane Birkinfy” your look with the Sage & Salt Evil Eye Bag Charm 🧿✨ #janebirkin #birkin #bagcharm #evileye

More from @sageandsalt

More breakout videos from this creator.

Attaching the charm to a black bag

5Attaching the charm to a brown bag

6Final reveal of the brand name

Product placement

The Sage & Salt Evil Eye Bag Charm is the central focus, shown being attached to multiple high-end handbags.

On-screen text

This trend but I don’t have a singular style

Margot Robbie photographed in Paris with the Sage & Salt Evil Eye bag charm — cr

Sage & Salt Evil Eye bag charm

34.9Kviews·@sageandsalt

Sage & Salt is entering MECCA. “Sage & Salt is built on the idea that everyday r

31.9Kviews·@sageandsalt

Wield the magic of our four energy-altering room mists in one set. The Sage & Sa

Sage & Salt Discovery Set

20.2Kviews·@sageandsalt

Time for a reintroduction. I’m Corbin, founder of Sage &Salt. I design fragrance

18.6Kviews·@sageandsalt

The Sage & Salt Discovery Set has arrived. Three fragrances. Three rituals. Thre

Sage & Salt Discovery Set

11.6Kviews·@sageandsalt

Energy-shifting fragrance. Moon Ring + Luna Absolute. As seen in InStyle, Esquir

11.1Kviews·@sageandsalt

Gold & Diamond Evil Eye necklaces and bracelets 🧿⚡️🫶🏻 #SageAndSalt #evileye #

7.9Kviews·@sageandsalt

Welcome to March! The month ahead is busy and intense. Let's GO! Mars swims into

6.8Kviews·@sageandsalt

Abundance isn't random. It's an energy you embody, amplify, and magnetize. These

5.4Kviews·@sageandsalt

September is an intense month! Ready or not, here we go! Saturn retrograde re-en

4.4Kviews·@sageandsalt

November skies are spicy! Mars jumps into Sagittarius on November 4, bringing ex

Huge thanks to @GQ for including me in this feature on male witches. Grateful to