okay, the more I look into this

The video resonates because it addresses a current cultural conversation about a popular film and its sensitive subject matter. The creator's academic background in feminism and social media lends credibility to their analysis, while their direct and critical tone likely appeals to an audience that is also questioning the film's promotion.

The creator discusses how the promotion of the film "It Ends With Us" has been perceived as tone-deaf and potentially harmful to survivors of domestic violence. They argue that Blake Lively's promotion of the film, focusing on superficial aspects and her personal brands, fails to acknowledge the serious themes of domestic violence, leading to a sense of betrayal among viewers who expected a more nuanced and sensitive approach.