Why did you call it She's A Crowd?

@dr.zoe.shesacrowd

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SoundTikTok sound · original sound - yodamnmomma

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She's A Crowd

She's A Crowd: Australian feminism, worked out publicly. Click to read Dr Zoë's Substack, by Dr Zoë Condliffe, a Substack publication with thousands of subscribers.

3 videos

Why it worked

The video uses a common FAQ format to humanize the founder and build trust by sharing a vulnerable, mission-driven origin story.

Summary

The creator explains the origin and meaning behind the name of her company, She's A Crowd. She highlights her personal connection to the mission of building a community for survivors of sexual assault and domestic violence.

Structure

1Addressing the FAQ about the company name
2Explaining the gender-based reasoning
3Highlighting the branding and domain availability
4Sharing the personal mission and survivor-led origin story

Product placement

Original caption

FAQ! #feminist #Tech #startup #gender #sa #metoo #lgbtqia #believesurvivors

More from @dr.zoe.shesacrowd

On-screen text

Why did you call it She's A Crowd? [ANY GENDER CAN REPORT GLOBALLY] 1. I identify as a woman and use she/her pronouns 2. It's catchy, the .com URL was still available and I love puns 3. I'm a survivor of SA and DV and when I started the company it was just me, working to build a community of survivors and collect much-needed data

Transcript

Why did you call it She's A Crowd? Good question! 1. I identify as a woman and use she/her pronouns. 2. It's catchy, the .com URL was still available and I love puns. 3. I'm a survivor of SA and DV and when I started the company it was just me, working to build a community of survivors and collect much-needed data.