When positioning products contrast outshines everything else

One general rule in marketing is that contrast beats brightness every time. Just like on the monitor, if you are setting up your monitor to maybe be able to see things better, the contrast button is far more important than the brightness button. And whether that's in a marketing campaign or in your positioning, or the way you price and package your products, the way things look in contrast to other things, the relative positioning, the relative color, the relative differentiation in the content that you're writing, the way Google thinks something is unique, that you write, etc. is 10x if not 100x more important than how much you amplify it? How many words you use? Do you use 2000 words for your blog or 3000, not as relevant as is this topic actually interesting? As in is it different than what else is already out there? When you're building content, you have a keyword you want to optimize for. Type in that search query and forget about all that Semrush and all these other tools. You can use those as well. There's a benefit to those, but the first thing you do is you type in whatever you want to rank for. You look at the other things that are already appearing in the search results, and your first job is to build contrast with what already exists, right? Not to make it brighter. Not to make it bigger, longer, more beautiful, but to make it very different. Just like when you position your product when you position your company, when you do pricing and packaging, can you create contrast before you add brightness?