Tolong lah itu

@hendrynug7

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Why it worked

The video leverages a common fan engagement tactic: making a personal promise tied to a sports team's performance. The creator's commitment to fulfilling the promise, even with a single goal and in adverse weather, creates a relatable and engaging narrative. The use of on-screen text in Indonesian also helps connect with a specific audience.

Summary

The creator makes a promise: for every goal Manchester United scores, they will give away a portion of fried rice to a random person. After a match where Manchester United only scored one goal, resulting in a 1-1 draw, the creator fulfills their promise by buying and distributing fried rice to random individuals despite the light rain.

Structure

1Creator makes a promise about giving away fried rice for each MU goal.
2MU only scores one goal, and the match ends in a draw.
3Creator buys fried rice to fulfill the promise.
4Creator searches for random people to give the fried rice to.
5Creator distributes the fried rice despite the rain.
6Creator asks for ideas for future giveaways.

Product placement

The creator is wearing a Manchester United jersey. The video also shows a screenshot of a Premier League match result between Ipswich Town and Man United. The creator buys and distributes fried rice.

Call to action

Kalau teman-teman ada ide lain komen

Original caption

Match lawan bod0 wajib banjir gol ga sih?

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On-screen text

ITU YANG 1 gol = 1 kebaikan TIAP GOL NASI RANDOM SATU OKE INI 1 PERJANJIAN BELI DIKASIH JADI TUKANG GAS SAYA MALAM YA SAMA-SAMA GERIMIS-GERIMIS NGASIH COK EMANG TOLONGLAH MAIN GOLIN

Transcript

Tolong lah itu garmoet suruh main yang benar ya 1 gol = 1 kebaikan Setiap MU cetak 1 gol, gua akan kasih nasi goreng ke orang random Anjir MU cuma nyetak 1 gol doang cok Oke jadi match MU ini berakhir dengan skor 1-1 dan sesuai perjanjian gua akan beli 1 nasi goreng buat dikasih ke orang random Jadi langsung aja ini gua bagiin dan kita cari aja orang randomnya gas Nasi gorengnya pak bungkus satu Nasi goreng Oke ini gua udah beli nasi gorengnya Langsung gua bagiin Aja Gas Pak saya ada nasi goreng buat makan malam ya Sama-sama Gerimis-gerimis Anjir gerimis-gerimis keluar cuma buat ngasih satu nasi goreng cok Emang Tolong lah itu garmoet suruh main yang benar ya Gol Pas gol cuma satu cok Kalau teman-teman ada ide lain komen Bisa langsung komen aja