It costs one thousand dollars to own the Rolex Day-Date, the watch you see so often on the wrists of presidents everywhere.

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Rolex Day-Date

Why it worked

The slideshow leverages aspirational imagery and the association of Rolex watches with success, power, and influential figures. By showcasing the watch in contexts of achievement and leadership, it taps into the viewer's desire for status and accomplishment, making the product highly desirable.

Summary

This slideshow showcases the Rolex Day-Date watch, highlighting its history, features, and association with power and success. It features various advertisements and images of the watch, often alongside influential figures or in aspirational settings.

Structure

1Introduction to the Rolex Day-Date and its cost
2Description of the watch's features and materials
3Association with presidents and Wall Street success
4Showcasing the watch on influential figures
5

Original caption

The Rolex Day-Date, better known as The President, wasn’t just a timepiece; it was an icon of power, precision, and ultimate success. Introduced in 1956, the Day-Date was the first wristwatch to display both the full day of the week and the date, a revolutionary feature that solidified its place in horology history. Crafted exclusively in precious metals, 18-karat gold or platinum, the Day-Date wasn’t designed for everyone. It became the mark of those who had arrived. On Wall Street, it was the wristwatch of traders and dealmakers who played big and won bigger. From the boardrooms of New York to global stages of influence, the Day-Date earned its moniker as The President when it graced the wrists of leaders and visionaries, including U.S. Presidents. Its unmistakable silhouette, the fluted bezel, the seamless President bracelet, and that golden champagne dial, became a quiet yet bold proclamation of success. The weight of solid gold on the wrist was as much about the craftsmanship as it was about the statement it made: you were at the top. For the ambitious, the Rolex Day-Date wasn’t just a watch; it was the ultimate reward for a life of risks, wins, and unapologetic ambition. Timeless, elegant, and enduring, it remains the President’s watch for those who run the world. #rolex #daydate #thepresident #rolexwatch #watch #80s #yuppie #yuppies #preppy #preppyaesthetic #rolexwatches #watches #wallstreet #newyork #nyc #trader #us #wealth #succes #vintagerolex #corporate #preppylifestyle #fyp

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It costs one thousand dollars to own the Rolex Day-Date, the watch you see so often on the wrists of presidents everywhere. We believe the Day-Date is the largest solid wrist chronometer made by anyone. The case is carved out of a solid block of 18kt. yellow gold. That's the only way to make it strong enough, without seams to protect to our satisfaction the 30 jewel chrono-metric movement. AMERICAN ROLEX WATCH CORPORATION, 580 Fifth Avenue, New York, N.Y. 10036. Also available in Canada. Write for free color catalog. ROLEX The Rolex Every Wall Street Trader Wanted: The presidents' watch. Day of the week and date of the month change automatically at the stroke of midnight. Like all Rolex Oyster Perpetuals, the Day-Date is self-winding and waterproof. Built to live a tough life. It’s shown here with an authentic “President” 18kt. gold band. Other Rolex chronometers start as low as $175 at fine jewelers everywhere. ROLEX The man whose life is an event. Manager. Merchandiser. Advisor to the renowned. Mark McCormack is celebrated as the notables he represents. As a lawyer, author and competitive golfer, he brings a broad spectrum of skills to his successes. Mr. McCormack studied law at Yale, taught it to the military and later joined the law firm of which he is still a partner. As a golfer, he qualified for several U.S. and British Amateurs and the U.S. Open. President. Day-Date and Trimatics. His business evolved from this rare combination of talents. Arnold Palmer led him to his first client, Arnold Palmer. His legal training established their professional relationship. He then decides later, International Management Group, founded and directed by Mark Hume McCormack, is the largest organization of its kind in the world. And its services are as multi-faceted as its founder, ranging from sports marketing to television production, celebrity representation to money management. Necessarily, Mr. McCormack’s lifestyle is jet-set. He shuttles between 15 offices as far-flung as Rio and Hong Kong. And 5 homes as widespread as New York and London. As a man of accomplishment, Mark McCormack is well-matched with his Rolex. As a man of near-perpetual motion, he is well-served by its reliability. ROLEX The Rolex President Day-Date Chronometer. Available in 18kt. gold, with matching bracelet. Write for brochure. Rolex Watch U.S.A., Inc., Dept. 542, Rolex Building, 665 Fifth Avenue, New York, N.Y. 10022. ©1984. World Headquarters in Geneva. Other offices in Canada and major countries around the world. CONSISTENT CLASSICS: PALMER AND ROLEX The look is legend. Without peer and "better than par" in a lifetime of tournament golf. Arnold Palmer's game means style, performance, staying power. As does his timepiece, the Rolex Day-Date Chronometer in 18kt. gold with matching, hidden-clasp, "President" bracelet, self-winding and pressure-proof down to 330 feet in its seamless Oyster case. Like Arnold, unmistakably. ROLEX sidney mobell Designer and Creator of Fine Jewelry TWO FINE STORES IN SAN FRANCISCO 141 POST STREET (415) 986-4747 FAIRMONT HOTEL ATOP NOB HILL If you were speaking here tomorrow you'd wear a Rolex The personal symbol of leadership in world affairs is the best watch in the world. Its hard, seamless walls beat the world's most protected 30 jewel Chronometer movement. Because most of the work is done by hand, it takes us more than a year to build a Rolex. Many heads of state feel it too, when with spent The Rolex, the prefer is the Day-Date Chronometer. The Day-Date, with its Officially Certified Chronometer movement ("Oyster Perpetual") is available in 18 kt. gold, steel, and gold, or from $175. Official Timepiece, Pan American World Airways. ROLEX AMERICAN ROLEX WATCH CORPORATION, 580 FIFTH AVENUE, NEW YORK, N.Y. 10036. Also available in Canada. Write for free color catalog. "Basically my swing hasn't changed since I was a kid." Fred Couples Since joining the professional tour in 1980, Fred Couples has dazzled the golfing public with his immense natural talent for the game. Employing a wonderfully rhythmic swing that seems to involve little more than lifting the club and dropping it on the ball, Couples produces a startling combination of power and finesse. When he is at his best, alternating 280-yard three-woods and pinpoint wedges that leave the ball dancing around the flag, he makes the most frustrating of games look almost too easy. But beneath Couples' carefree gait and relaxed demeanor is a focused athlete whose genuine modesty has charmed galleries all over the globe. "Fred's swing mirrors his personality, relaxed and effortless," says sportscaster Jim Nantz. Couples has captured the imagination of the golfing public by achieving the highest level of performance while staying faithful to a style that is all his own. And he has chosen a timepiece whose performance and style are every bit as impressive. Rolex. ROLEX Rolex Oyster Perpetual Day-Date in 18kt gold with matching "President" bracelet. Write for brochure. Rolex Watch U.S.A., Inc., Dept. 542, Rolex Building, 665 Fifth Avenue, New York, N.Y. 10022-5383. Rolex and "President", Day-Date and Trimatics are trademarks. Rolex is the presenting sponsor of the Golf Digest Collegiate Invitational. Over two-thirds of the world's surface are covered by oceans. One- fifth of the remaining land is desert. These figures are of special interest to Dr. Farouk El-Baz, whose native Egypt is 96 per cent desert. Dr. El-Baz attempts to redress our limited knowledge of deserts - of their origins, their expansion, their possible reclamation. His task is enormous, for even a single desert cannot be covered in one researcher's lifetime. But, Dr. El-Baz, a geologist who emphasises the global picture, has aero- space technology on his side. Indeed, it was photographs of the wind- swept surface of Mars that first prompted Dr. El-Baz to say "It looks like the desert of my childhood in Egypt." Poring over Sahara pictures taken from space, he found subtleties that the geological maps cannot show: three distinct bands of colour splitting the desert into dif- ferent zones. One of these, an earthy-yellow zone, was good, fertile soil, ripe for reclama- tion - and undetected through- out 7,000 years of Egypt's history. Again, comparing space pictures that were taken at ten- year intervals, Dr. El-Baz saw that sand dunes, like glaciers, have predictable movements - vital knowledge for siting often buried desert roads. Analysis of global weather patterns and regional topography has led him to state, quite simply, "Deserts are not caused by goats eating the shrubbery. It's lack of rain coupled with wind erosion that we should be blaming. It's scientifically evident that desertification is more affected by solar cycles than by man." After many expeditions his understanding is growing. Aerospace technology is help- ing him uncover the mysteries of the past. As for the present, he depends on the precise tech- nology of Rolex. In the searing heat and the dust storms of Earth's most deso- late regions, Dr. Farouk El-Baz has found his Rolex - like the desert - to be predict- able. And enduring. ROLEX DAY DATE Of Oysterquartz THE ROLEX DAY DATE OYSTERQUARTZ CHRONOMETER, AVAILABLE IN 18CT. GOLD OR WHITE GOLD. DAY-DATE* Registered Trademark ROLEX THE ROLEX WATCH CO. LTD. (H. Wilstorf, Founder), GENEVA, SWITZERLAND. Printed in Switzerland