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3.3Talking HeadContrarian hookLifestyle
Hook
It's not the grade you make. It's the hand you shake.
@saint.men
59.9K followers · usually 129.6K views a post
Views
416.9K
Likes
91.5K
Comments
161
Shares
5.9K
Why it worked
The video leverages aspirational imagery and a relatable, albeit clichéd, message about networking to resonate with viewers seeking success and status. The rapid cuts between diverse, high-status scenarios create a sense of aspiration and broad appeal.
Summary
The video showcases various aspirational scenes, from a person walking through a quaint alley to a tennis match and a luxurious estate. It emphasizes the idea that networking and connections are more important than academic achievements or grades, as suggested by the recurring on-screen text.
Structure
- 1Introduction of the quote about connections over grades
- 2Scenes of people in various settings (walking, playing tennis, driving)
- 3Visuals of luxury items (cars, watches, cigars)
- 4Emphasis on networking and social interactions
- 5Concluding with the core message about the importance of connections
Product placement
American Express: APPEARS - a credit card shown in a box. Removing it would not change what happens in the video.
Rolex: APPEARS - a watch shown next to cigars. Removing it would not change what happens in the video.
On-screen text
It's not the grade you make.
It's the hand you shake.
Original caption
Connections will definitely take you further than grades.#network #rich #connection #oldmoney #entrepreneur
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