Why it worked
The post effectively uses a 'before and after' format to visually demonstrate the value of the template, appealing to users' desire to easily create aesthetically pleasing holiday content.
Summary
This post showcases a holiday scrapbook template, demonstrating its 'before' and 'after' states with user-uploaded photos. The creator promotes their template, encouraging viewers to use the link in their bio to purchase it.
Structure
- 1Introduction of the scrapbook template
- 2Demonstration of the template's before and after
- 3Showcase of user-uploaded holiday photos
- 4Call to action to purchase the template via link in bio
Product placement
bxicreates: ACTS - provides a template for users to create holiday scrapbooks. Removing it would mean the user cannot create this specific type of scrapbook. The creator's Instagram handle @bxi_creates: APPEARS - it is a watermark/attribution, removing it would not change what happens in the video.