@campaxismyshopify — 22x breakout

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A violinist played for 45 minutes in the New York subway.

@campaxismyshopify

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Why it worked

The video uses a compelling, well-known anecdote to deliver a high-value, relatable life lesson, which encourages high engagement and saves.

Summary

The video tells the story of world-renowned violinist Joshua Bell playing in a subway station to illustrate how talent can be overlooked in the wrong environment. It concludes with an inspirational message about recognizing one's own value and seeking environments where one is appreciated.

Structure

1Introduce the Joshua Bell subway experiment
2Contrast the subway performance with his professional success
3Explain the lesson about talent and environment
4Provide a call to action for personal growth

Call to action

Listen to your gut if it's telling you where you are isn't enough. Go where you are appreciated and valued.

On-screen text

A VIOLINIST PLAYED FOR 45 MINUTES IN THE NEW YORK SUBWAY. A HANDFUL OF PEOPLE STOPPED, A COUPLE CLAPPED, AND THE VIOLINIST RAISED ABOUT $30 IN TIPS. NO ONE KNEW THIS, BUT THE VIOLINIST WAS JOSHUA BELL, ONE OF THE BEST MUSICIANS IN THE WORLD. IN THAT SUBWAY, JOSHUA PLAYED ONE OF THE MOST INTRICATE PIECES EVER WRITTEN WITH A VIOLIN WORTH OVER $3.5 MILLION, AND TWO DAYS BEFORE HE PLAYED IN THE SUBWAY WITH AGAIN NOT MANY PEOPLE APPRECIATING HIS SKILLS. JOSHUA BELL SOLD OUT A BOSTON THEATER, AND THE SEATS AVERAGED ABOUT $100. THE EXPERIMENT PROVED THAT THE EXTRAORDINARY IN AN ORDINARY ENVIRONMENT DOES NOT SHINE AND IS SO OFTEN OVERLOOKED AND UNDERVALUED. THERE ARE BRILLIANTLY TALENTED PEOPLE EVERYWHERE WHO AREN'T RECEIVING THE RECOGNITION AND REWARD THEY DESERVE, BUT ONCE THEY ARM THEMSELVES WITH VALUE AND CONFIDENCE AND REMOVE THEMSELVES FROM AN ENVIRONMENT THAT ISN'T SERVING THEM, THEY THRIVE AND GROW. YOUR GUT IS TELLING YOU SOMETHING. LISTEN TO IT IF IT'S TELLING YOU WHERE YOU ARE ISN'T ENOUGH. GO WHERE YOU ARE APPRECIATED AND VALUED.

Original caption

A violinist played for 45 minutes in the New York subway. A handful of people stopped, a couple clapped, and the violinist raised about $30 in tips. No one knew this, but the violinist was Joshua Bell, one of the best musicians in the world. In that subway, Joshua played one of the most intricate pieces ever written with a violin worth 3.5 million dollars. And two days before he played in the subway, with again not many people appreciating his skills. Joshua Bell sold out a Boston theatre, and the seats averaged about $100. The experiment proved that the extraordinary in an ordinary environment does not shine and is so often overlooked and undervalued. There are brilliantly talented people everywhere who aren't receiving the recognition and reward they deserve. But once they arm themselves with value and confidence and remove themselves from an environment that isn't serving them, they thrive and grow. Your gut is telling you something. Listen to it if it's telling you where you are isn't enough! Go where you are appreciated and valued. #motivation #value #instinct #gutinstinct #skills #quote #creatorsearchinsights