Why it worked
The video leverages a popular football team's win to create a feel-good moment of sharing, making it relatable and engaging for viewers who are also fans. The creator's promise and subsequent fulfillment create a narrative arc that encourages viewer participation through comments for future content.
Summary
The creator promised to give out Silver Queen chocolates if Manchester United scored and won. After MU won 2-0, the creator fulfilled the promise by giving chocolates to random children. The creator then teased a future giveaway, asking viewers to comment what they want next.
Structure
- 1Set the premise: 1 goal = 1 chocolate
- 2Confirm MU's win
- 3Fulfill the promise by giving chocolates to children
- 4Tease future giveaways and ask for comments
Product placement
Silver Queen: it ACTS - it is given to children as a reward. Removing it would change the video's outcome. Manchester United (MU): it APPEARS - it is a jersey worn by the creator and a logo on a screen in the background. Removing it would not change what happens in the video.
Call to action
Kira-kira gua bagi-bagi apa lagi nih. Langsung aja komen.
On-screen text
1 gol = 1 cokelat
TIAP
GOL
OK
MENANG
SESUAI
SEBELUMNYA
BAGIIN
BOCIL-BOCIL
COKLAT
SAMA-SAMA
NIH
YA
IYA
GUYS
PALACE
ARE
KIRA-KIRA
LAGI
AJA