Please can we normalise that women in their 30's without kids also get tired.

@jesspinili

23.1K followers · usually 367 views a post

Views

1.2M

Likes

133.1K

Comments

2.7K

Shares

9.1K

SoundTikTok sound · Running Around

Promoted product

The Jessica Pinili Podcast

biz strategist + mindset coach for: founders, coaches & service providers.

Why it worked

The video uses a highly relatable, slightly controversial social observation to build rapport with an audience, then pivots to a low-friction recommendation in the caption.

Summary

A woman dances in her living room while displaying text on screen about the exhaustion of women in their 30s without children. The video serves as a promotional vehicle for her podcast, which is mentioned in the caption.

Structure

1Creator dances in her living room
2Text overlay addresses the stigma of exhaustion without kids
3Creator continues dancing while the text remains on screen
4Video ends with a call to action in the caption

Product placement

The Jessica Pinili Podcast is mentioned in the caption as a recommendation.

Original caption

If you’re looking for a new podcast to listen to this year search The Jessica Pinili Podcast 🎧🎙️🥵 (& thank me later) #jesspinili #mindsetcoach #fearofsuccess #moneymindset #mindsetpodcast #identity #fearoffailure

More from @jesspinili

Call to action

If you’re looking for a new podcast to listen to this year search The Jessica Pinili Podcast 🎧🎙️🥵 (& thank me later)

On-screen text

Please can we normalise that women in their 30's without kids also get tired. If I say I'm exhausted, please don't hit me with 'imagine if you had kids.' Imagine if you just let me be tired in peace.

Transcript

Please can we normalise that women in their 30's without kids also get tired. If I say I'm exhausted, please don't hit me with 'imagine if you had kids.' Imagine if you just let me be tired in peace.