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5.1KTalking HeadSocial Proof hook
Hook
Please can we normalise that women in their 30's without kids also get tired.
@jesspinili
23.1K followers · usually 232 views a post
Views
1.2M
Likes
133.1K
Comments
2.7K
Shares
9.1K
Why it worked
The video uses a highly relatable, slightly controversial social observation to build rapport with an audience, then pivots to a low-friction recommendation in the caption.
Summary
A woman dances in her living room while displaying text on screen about the exhaustion of women in their 30s without children. The video serves as a promotional vehicle for her podcast, which is mentioned in the caption.
Structure
- 1Creator dances in her living room
- 2Text overlay addresses the stigma of exhaustion without kids
- 3Creator continues dancing while the text remains on screen
- 4Video ends with a call to action in the caption
Product placement
The Jessica Pinili Podcast is mentioned in the caption as a recommendation.
Call to action
If you’re looking for a new podcast to listen to this year search The Jessica Pinili Podcast 🎧🎙️🥵 (& thank me later)
On-screen text
Please can we normalise that women in their 30's without kids also get tired. If I say I'm exhausted, please don't hit me with 'imagine if you had kids.' Imagine if you just let me be tired in peace.
Original caption
If you’re looking for a new podcast to listen to this year search The Jessica Pinili Podcast 🎧🎙️🥵 (& thank me later) #jesspinili #mindsetcoach #fearofsuccess #moneymindset #mindsetpodcast #identity #fearoffailure
More from @jesspinili
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