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48.2OtherOther hookCreator Economy
Hook
27 year old central California apartment tour
@jessdruey
90.4K followers · usually 1.6K views a post
Views
75.1K
Likes
6.0K
Comments
156
Shares
308
Why it worked
The video leverages the popular 'apartment tour' trend with a highly specific aesthetic (maximalist decor) that appeals to viewers interested in interior design and home inspiration.
Summary
A young woman gives a tour of her maximalist-decorated apartment in central California. She showcases various rooms, including the bedroom, bathroom, and living area, highlighting her unique decor choices.
Structure
- 1Introduction at the front door
- 2Tour of the bedroom
- 3Tour of the bathroom
- 4Tour of the living area
- 5Final shot of the apartment
On-screen text
27 year old central California apartment tour
Transcript
I am going to show you around my apartment. Come on in.
Original caption
happiest home 🥰 #apartmenttour #maximalist #maximalistdecor #renterdiy
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