"Your competitor is giving us 2 months free"

@francismanton

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Why it worked

The video provides a counter-intuitive and thought-provoking sales tactic that challenges common objections, making it highly shareable among sales professionals.

Summary

The video explains how to reframe a sales conversation when a competitor offers a discount. Instead of defending your price, ask the prospect why they would work with someone who needs to discount their product to win business, shifting the power back to you and positioning you as the premium option.

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Transcript, structure and on-screen text

5 beats, a 208-word transcript and 7 lines of on-screen text — the parts you need to write your own version.

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Original caption

Prospect: “Your competitor is giving us 2 months free.” You: “Sounds like a great deal - why don’t you take it?” Now they’re on the back foot. Instead of defending your price, flip the script: “Why work with someone who needs to discount just to win you over?” Power moves only. Send this to your sales colleagues. #Sales #SalesTips #ClosingDeals #b2bsales #b2csales #salesstrategy #SalesMindset #EliteSales #SalesCalls #salestok #selling