When your boss thinks you're working hard...

@tryselects

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SoundTikTok sound · original sound - tryselects

Promoted product

Cutbacktryselects.com

Selects handles the tedious first pass of editing: sorting footage, organizing clips, and reviewing hours of raw video. Skip to the creative edit faster. Supports Premiere Pro, Final Cut Pro, DaVinci Resolve.

3 videos

Why it worked

It uses a relatable corporate humor trope to highlight a pain point (tedious editing) and positions the product as the 'secret' to working smarter, not harder.

Summary

A video editor pretends to work hard at their desk while actually playing a card game on their laptop. The video reveals that they are using the AI tool Cutback to handle their video editing tasks.

Structure

1Employee appears to be working hard at a desk
2Boss walks by and observes the employee
3Camera reveals the employee is actually playing solitaire
4

Original caption

Earning a living as a video editor is hard enough 😮‍💨 — why not try Cutback to reduce your video editing time by 70% and help you impress your boss and clients. 🤓 #Cutback #AdobePremierePro #PremierePro #AIVideoEditing #VideoEditing #VideoEditor #AIVideoEditor #VideoEditorProblems #VideoEditorLife #CorporateLife