Why it worked
It leverages a highly relatable pain point for video editors (massive raw files and tight deadlines) and presents the product as the immediate, stress-relieving solution.
Summary
A video editor demonstrates the stress of receiving massive amounts of raw footage from a client. They then show how using the AI tool Cutback allows them to quickly edit and transcribe the footage within Adobe Premiere Pro.
Structure
- 1Show overwhelming folder of raw footage
- 2Search for Cutback AI on Google
- 3Show Cutback interface within Premiere Pro
- 4Display the finished edit timeline
- 5Final result showing the completed project
Product placement
Cutback is shown as an AI video editing assistant integrated into Adobe Premiere Pro.
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