Why it worked
The post uses a relatable, humorous scenario of being ditched or misled in a social situation, amplified by the mention of a celebrity like Drake. The specific time and location add a touch of realism to the meme format, making it highly shareable.
Summary
The post humorously depicts a person leaving a club at 3:18 AM after their girlfriend of three years was taken by a club promoter who claimed Drake would be at his after-party. The implication is that the promoter's claims were false and the situation was embarrassing.
Structure
- 1Setting the scene: 3:18 AM, leaving a club
- 2The reason: Girlfriend taken by a club promoter
- 3The promoter's lie: Drake is hosting an after-party
- 4The punchline: Drake isn't going to be there
On-screen text
Me at 3:18am leaving 44 after
watching my girlfriend of 3 years get
taken from me by a club promoter
who told her and her friends that he's
hosting an after party and Drake is
going to be there
(Drake isn't going to be there)