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73.7Text-HeavyStory Open hookB2B
Hook
Me, in the back of an Uber Black, cruising down Highway 7 at 5:30 AM, heading back to my Waterloo dorm where my Indian roommate snores like a database server under heavy load, my dorm neighbor keeps asking me to "grind Tutorial questions" with her, and I have a co-op interview in four hours. On the way home, I reminisce about the 5'3" Guelph psychology major I just hooked up with—the first girl who didn't think I was weird for going to Waterloo and fully believed my story about working on SpaceX's rocket propulsion team.
@startupbootstrap
5.6K followers · usually 2.0K views a post
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140.2K
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Why it worked
The post uses a relatable narrative structure with a strong hook, humor, and a punchline that resonates with a young audience. The text-heavy format on a visually engaging background, combined with a meme-like delivery, likely contributed to its shareability and engagement.
Summary
The creator recounts a humorous and relatable experience of being in an Uber late at night, reflecting on past interactions and future anxieties. The story highlights the contrast between personal reflections and external interruptions, culminating in a witty observation about stress.
Structure
- 1Setting the scene: late-night Uber ride and reflections
- 2Recalling a past romantic encounter and a fabricated story
- 3Interruption by texts and the Uber driver's commentary
- 4The driver's philosophical statement about stress
On-screen text
Me, in the back of an Uber Black, cruising down Highway 7 at 5:30 AM, heading back to my Waterloo dorm where my Indian roommate snores like a database server under heavy load, my dorm neighbor keeps asking me to "grind Tutorial questions" with her, and I have a co-op interview in four hours. On the way home, I reminisce about the 5'3" Guelph psychology major I just hooked up with—the first girl who didn't think I was weird for going to Waterloo and fully believed my story about working on SpaceX's rocket propulsion team.
My moment of peace is interrupted when my Waterloo side ting texts, "Hey! Haven't seen you in a while... are you free today? I blocked off an hour in my Google Calendar for us" My Uber driver, still blasting Sidhu Moose Wala, takes a deep breath and says, "Beta... you have chosen stress."
Original caption
Based on real events. #toronto #meme #startup #waterloo #uw
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