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100Talking HeadOther hook
Hook
A Nike sweatsuit and a $3M pitch.
@andrepeart_theceo
2.0K followers · usually 1.3K views a post
Views
129.9K
Likes
20.2K
Comments
962
Shares
1.2K
Why it worked
The video succeeds by framing a business pitch as a compelling, vulnerable personal story, which builds trust and authority before introducing the product as a solution to a systemic problem.
Summary
The video features a founder pitching his startup, UnTap Solutions, which uses AI to streamline case management for government and social services. He shares his personal journey from incarceration to becoming a social worker and eventually building a tech solution to fix the broken system he experienced.
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Transcript, structure and on-screen text
6 beats, a 652-word transcript and 227 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Most people in my audience have never seen what it looks like to pitch investors or raise millions for a startup. We don’t see this often in our neighborhoods, and if we do, it’s probably on TV—but only if we’re watching the right channels. Truth is, I didn’t grow up around this, and I had to figure it out. I want more people who look like me, who come from where I come from, to see that this world isn’t out of reach. You don’t need a suit to be in these rooms—you just need vision, execution, and the confidence to own your story. This year, I’m raising $3 million to scale Untapped Solutions, and I’m bringing my community along the journey. If you’ve never seen what pitching looks like, this is for you. 🔥 Like, comment, and share this with someone who needs to see what’s possible. #StartupLife #RaisingCapital #BlackEntrepreneurs
More from @andrepeart_theceo
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