Why it worked
The video leverages a relatable, aspirational listicle format that provides quick, actionable financial advice, which is highly shareable and saves well.
Summary
The video displays a list of financial habits that the creator believes are indicators of future wealth. It uses a scenic drone shot of a road as a background for the text.
Structure
- 1Presenting a list of financial behaviors
- 2Concluding that these behaviors lead to becoming a millionaire
- 3Providing a scenic visual background
On-screen text
When I see someone who:
- Drives a used car
- Lives below their means
- Owns at least 3 buy to lets
- Has more than 1 income stream
I know they will become a millionaire.