Why it worked
The video leverages the aspirational 'expat lifestyle' trend, combining high-quality aesthetic shots of a popular European city with a relatable, fast-paced personal routine.
Summary
A young American professional living in Madrid shares a montage of his evening routine after finishing his workday. The video highlights various activities including walking through the city, getting a haircut, buying groceries, and attending a Real Madrid football match.
Structure
- 1Leaving work at 6pm
- 2Walking through Madrid streets
- 3Getting a haircut
- 4Shopping for fruit and flowers
- 5Attending a Real Madrid match
- 6Ending the night at a wine bar
On-screen text
My 6-12 after my 9-6 as an American in his early 20s working in Madrid
5:55 pm
Last meeting
6:05 pm
Leave work
6:15 pm
Walking home
6:45 pm
Get dressed to run
6:55pm
Start running
7:30 pm
Haircut
8:00 pm
Haircut done
8:05 pm
Grab some fruits
8:06 pm
Grab some flowers
9:00 pm
Real Madrid Match
9:30 pm
These fans are wild
10:45 pm
MBAPPE GOALLLL
11:30 pm
Gaston Wine Bar
12:30 am
End night @Glida Haus