Why it worked
The video leverages the popular 'day in the life' format, which builds relatability and personal brand authority by showing the creator's dedication to their craft outside of standard working hours.
Summary
A software engineer documents their evening routine, which includes commuting home, cooking a one-pot pasta dinner, and working on their personal app project. The video highlights the balance between a full-time job and side projects.
Structure
- 1Leaving the office
- 2Commuting home
- 3Grocery shopping
- 4Cooking dinner
- 5Working on personal app
Call to action
Stay tuned for what I'm building
On-screen text
Productive 5-9 after my 9-5 in London
6:00 pm Leave office
6:05 pm Travel home
6:35 pm Groceries
6:45 pm Arrived home
6:50 pm Gym
7:53 pm Cook Dinner
One-pot Pasta
• garlic
• cherry tomatoes
• anchovies
• sausage
• garlic powder
• Parmesan
• pasta
8:30 pm Dinner
8:30 - 10:00 pm Work on my app
Stay tuned for what I'm building