Why it worked
The video taps into a relatable and humorous situation for many people working in social media, particularly those who have encountered generational misunderstandings about their profession. The on-screen text clearly communicates the premise, making it easily digestible and shareable.
Summary
The video shows a woman reacting to the common experience of having to explain her social media job to older people who don't understand its nuances. She expresses a desire to avoid such conversations.
Structure
- 1Introduction to the scenario
- 2Expressing the awkwardness
- 3Desire to escape the situation
On-screen text
when ur at a networking event and have to say "i do social media" to a bunch of boomers who think TikTok is still a dance app