Why it worked
The video likely performed well due to its relatable and humorous content, using common phrases and behaviors that resonate with a wide audience. The use of text overlays and expressive facial reactions makes it engaging and shareable.
Summary
The video features a woman holding a tub of protein powder and making various facial expressions while text overlays appear on screen. The text overlays list common phrases and behaviors, such as "that's just how it is / always been done," "thinks being seen trying is embarrassing," and "college is the best 4 years of your life."
Structure
- 1Woman holds protein powder
- 2Text overlays appear with common phrases
- 3Woman makes various expressions
- 4Video ends with woman dancing
Product placement
A tub of protein powder is held by the woman.
On-screen text
"that's just how it is / always been done"
thinks being seen trying is embarrassing
"college is the best 4 years of your life"
Shames new gym goers every January
cares more about being liked than liking the people you're with
*lives for the weekend*
*spends it hungover*
"I could never wear that"