POV: You run a business online

@joanna_socialnomad

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SoundTikTok sound · Little Things

Promoted product

HoneyBookhoneybook.com

Download HoneyBook - Small Business CRM by HoneyBook Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like HoneyBook -…

2 videos

Why it worked

The video uses a relatable 'POV' skit format that clearly contrasts the pain of manual work with the ease of automation, making the product's value proposition immediately obvious.

Summary

The video uses a before-and-after skit to contrast the struggles of running an online business manually versus using HoneyBook's automation and AI features. It highlights how the tool handles invoicing, meeting notes, email drafting, and business strategy to save time and prevent lost revenue.

Structure

1Introduction to the problem of manual business management
2Demonstration of automated invoicing and payments
3Showcasing AI meeting note-taking capabilities

Original caption

If you run an online business without a CRM like @HoneyBook, you would most likely end up like the Joanna from before 🥹 so don’t be that joanna!!!! #aitoolsforbusiness #honeybook #crm #aitool #automation #SmallBusiness #smallcreatorsupport

More from @joanna_socialnomad

Product placement

HoneyBook is the central focus of the video, shown as a software interface on a laptop screen and mobile device to solve specific business pain points.

Call to action

Comment HoneyBook and I'll send you the exact tool she uses.

On-screen text

POV: You run a business online Before After -$5000 5k brand deal +$5000 Your contract is signed! HB Your client just paid! client is looking for 3 posts but however they are okay so then Meeting Summary Action Items This may take up to 30 seconds... Processing your instructions... Understanding project context... Reviewing last communications... Drafting an email for review... How can I adjust my pricing to keep up with inflation? How can I improve my lead nurture? HoneyBook

Transcript

This is Joanna. She once lost a 5k brand deal because she forgot to send an invoice. Now she uses HoneyBook to automate everything. Proposals, contracts, invoice, and even payment reminder done in one go. Meetings weren't much better. She used to be scribbling notes mid-call and still not know what to do next. Now HoneyBook's AI meeting notetaker records everything, takes notes for her, and even tells her what to do next. Oh, don't even get her started on client emails. She used to stare at the blank screen wondering how to follow up, so she didn't. Now HoneyBook AI writes emails in her voice instantly. She just clicks send. And her business strategy? Well, she was just winging it most of the time. Now she chats with HoneyBook AI to get real business insights, what's working, what's not, and how to grow it. Comment HoneyBook and I'll send you the exact tool she uses.