Do LinkedIn Ads work?

@joanna_socialnomad

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Selling · SaaS

LinkedIn Ads

https://www.linkedin.com/ads/ ↗

Why it worked

The video uses a clear, relatable problem-solution structure, demonstrating the platform's value proposition through a concrete, high-stakes example of B2B targeting.

Summary

The creator explains how LinkedIn Ads allow for highly specific B2B targeting based on job titles, company size, and revenue. She argues that this precision makes LinkedIn Ads more effective than generic advertising.

Structure

1Hook posing the question of LinkedIn Ads effectiveness
2Examples of poor targeting
3Explanation of LinkedIn's sophisticated B2B filtering
4Demonstration of specific targeting criteria
5Conclusion that precision beats impressions
6Call to action to start using LinkedIn Ads

Product placement

The video is a direct advertisement for LinkedIn Ads, featuring the platform's interface and branding throughout.

Call to action

Original caption

When you think about value for money, here’s the thing 👇🏻 97% of Fortune 500 CEOs are on LinkedIn. So instead of wasting budget on random clicks, your ads can show up right in front of the people who actually make decisions. In B2B it’s not about more impressions — it’s about the right ones. #ad @LinkedIn

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start with LinkedIn Ads today

On-screen text

Do LinkedIn Ads work? Can LinkedIn Ads lead gen machine for your business? Well, that all depends on your targeting let me explain accounting software ads to marketing managers or forklifts ads to creative directors LinkedIn has the most sophisticated B2B marketing You can filter by job title years of experience and even company revenue imagine targeting every VP of marketing at SaaS companies with thousand plus employees and 50000000+ in annual revenue Precision > Impressions Ads are all about the right message to the right person at the right time start with LinkedIn Ads today

Transcript

Do LinkedIn Ads work as a lead gen machine for your business? Well, that all depends on your targeting. Let me explain. Imagine showing accounting software ads to marketing managers or forklifts ads to creative directors. Of course it's ineffective. But here's the point. LinkedIn has the most sophisticated B2B marketing. You can filter by job title, years of experience, and even company revenue. Imagine targeting every VP of marketing at SaaS companies with thousand plus employees and 50000000+ in annual revenue. That's why LinkedIn ads are not about impressions, it's about precision. Ads are all about the right message to the right person at the right time. So if you know your personas, you have the right message, start with LinkedIn Ads today.