The way I saw it, it was either go back to London and waste me life away playing Donkey Kong in the local pub, or sign up to a life of crime, women and drugs.

The video uses a high-contrast 'before and after' text overlay to immediately establish authority and aspiration, which is a classic hook for entrepreneurship content.

The creator contrasts his past life of being broke and lost at 21 with his current successful lifestyle at 23. He uses this narrative to imply that his current path, supported by his training program, is the superior alternative.

The video promotes the creator's ecom training program linked in his bio by positioning his current success as the result of his chosen path.