Why it worked
The video leverages the 'aesthetic desk setup' trend, which is highly popular in the tech community, making the product feel like an essential part of a productive, aspirational workflow.
Summary
A software engineer demonstrates a productive coding session by setting up a project task list in Notion on an iPad before switching to a laptop to write code. The video highlights a clean, aesthetic workspace setup for technical work.
Structure
- 1Opening the laptop to start coding
- 2Setting up the workspace with an iPad and laptop
- 3Opening Notion on the iPad to organize tasks
- 4Writing code on the laptop while referencing the task list
Product placement
Notion is shown on the iPad as the primary tool for task management.
On-screen text
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