I told him I like programming...

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@giovanna_tech

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SoundTikTok sound · ECE Marketing Airball

Promoted product

Swift Student Challenge

Why it worked

The post uses a relatable and humorous setup to contrast a common misconception about programmers with a significant achievement, making the accomplishment more impactful and shareable.

Summary

The creator shares a humorous anecdote about a conversation where someone underestimated their programming skills. This is followed by an image of their award for winning the Swift Student Challenge, highlighting their actual coding achievements.

Structure

1Humorous anecdote about being underestimated
2Revealing the award for coding achievement
3Highlighting the accomplishment

Product placement

The video promotes the Swift Student Challenge award, which is a competition for app development. The creator's achievement in this challenge is the subject of the post.

On-screen text

I told him I like programming... He said: 'Oh cool! Just started? Like HTML and stuff?' #holyfrickinairball Giovanna Moeller We're honored to recognize you as a Distinguished Winner of the 2024 Swift Student Challenge. Your app playground stands among the best of the best in this year's challenge, demonstrating your creativity, passion for coding, and commitment to building great apps. You've truly inspired us, and we can't wait to see what you do next! Susan Prescott VP, Worldwide Developer Relations