WANT PR?

@projectbbinz

7.3K followers · usually 2.2K views a post

Views

105.7K

Likes

11.8K

Comments

3.0K

Shares

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Selling · Ecom Product

bbinzseen in 8 videos →https://www.instagram.com/bbinz.co/ ↗

Why it worked

The use of a physical, tactile 'tear-off' flyer creates a sense of exclusivity and urgency, gamifying the entry process for a PR list.

Summary

The creator uses a paper flyer with tear-off tabs to announce a pre-launch PR opportunity for their accessory brand. Viewers are instructed to follow specific social media accounts and engage with the post to be considered for the PR list.

Structure

1Display of a flyer with tear-off tabs
2Hand tears off tabs to reveal instructions
3Call to action for social media engagement

Product placement

The brand bbinz is the subject of the PR campaign.

Call to action

Like this video, comment anything, and follow the brand on TikTok and Instagram.

On-screen text

WANT PR? bbinz pre-launch PR opportunity is open! *check caption for more details* for my small creators pink obsessed girlies claw clip & hair clip girlies & my beauty lovers bbinz is launching soon! how to get on our pr list? like this video comment anything follow @bbinz.co on tiktok follow @bbinz.co on IG

Original caption

who wants some pr? calling all small creators & pink obsessed girlies 💓 picking a couple girlies to try out bbinz accessories before our official launch! STEPS TO BE CONSIDERED: 1. Like this video 2. Comment anything 3. Follow this page & @bbinz.co on IG #pr #prlist #smallcreator #SmallBusiness #fyp #viraltiktok