how you + your bff can get added to our PR gifting list

@allkinds

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allkindsseen in 14 videos →https://allkinds.com/au/ ↗

Why it worked

The video leverages a high-value incentive (exclusive PR access) with low barriers to entry, specifically targeting the 'best friend' dynamic to encourage tagging and engagement.

Summary

A brand representative announces a giveaway where two winners and their best friends will be added to the company's PR gifting list. The video explains the entry requirements, which include commenting and following the brand's account.

Structure

1Announce the PR list giveaway
2Show the PR box and products
3Explain the entry rules
4Emphasize no follower count needed
5Call to action to comment and follow

Product placement

The brand 'allkinds' is mentioned, shown via PR boxes, and featured in the background.

Call to action

Comment below, let us know why you should win, tag your bestie, and follow allkinds on TikTok.

Original caption

yep, you don’t need ANY followers - just a good reason why we should pick you 💅 (must be following us too) *open to Australian residents only. Entries close Monday 18th of May* #allkinds #beautypr #skintok #skincare #prlist

More from @allkinds

Their other posts in the index, biggest breakout first.

On-screen text

how you + your bff can get added to our PR gifting list I showed you guys our latest PR handout I asked my bosses if we could get two extra PR boxes to send to you guys And not only did they say yes they also said that the two winners can be added to our PR list for all future gifting And we have some very exciting things coming So if you and your bff wanna be on our PR list comment below. Let us know why you should win Make sure you tag your bestie You don't need any followers to enter And this is unlimited entries Every comment counts as a new submission Just make sure you're following allkinds on TikTok

Transcript

We want to add you and your bestie to our PR list. I showed you guys our latest PR handout and so many of you wanted to get your hands on it. I asked my bosses if we could get two extra PR boxes to send to you guys and not only did they say yes, they also said that the two winners can be added to our PR list for all future gifting. And we have some very exciting things coming. So if you and your bff wanna be on our PR list, comment below. Let us know why you should win. Make sure you tag your bestie. You don't need any followers to enter. And this is unlimited entries. Every comment counts as a new submission. Just make sure you're following allkinds on TikTok.