Why it worked
The video leverages a popular, high-energy audio trend to showcase the creator's professional skill, making the promotional aspect feel like a natural extension of her content rather than a hard advertisement.
Summary
A makeup artist demonstrates a soft glam makeup look while lip-syncing to a trending audio. The video serves as a promotional clip for her professional makeup course, which is linked in her bio.
Structure
- 1Creator applies makeup while lip-syncing
- 2Creator shows off the finished soft glam look
- 3Creator directs viewers to the link in bio for her course
Product placement
The creator's own makeup course is promoted via the link in bio and the on-screen text.
Call to action
Link in bio
On-screen text