Why it worked
The video leverages the popular 'Get Ready With Me' format, which provides high-value, satisfying visual content that naturally integrates product placements without feeling like a traditional advertisement.
Summary
The creator performs a full makeup routine, showcasing various products used for skin prep, foundation, contour, and blush. The video highlights the application of a specific cheek cream as part of the process.
Structure
- 1Skin preparation with creams and sprays
- 2Application of foundation and contour
- 3Application of cheek cream
- 4Setting with powders and final touches
- 5Finished makeup look reveal
Product placement
The video features multiple makeup brands including Fenty Skin, Kiehl's, Mario Badescu, Olehenriksen, NARS, Too Faced, Huda Beauty, Juvia’s Place, and Beauty By ADEOLA DIIADEM.
On-screen text
Do my makeup with me