Our work continues, without fear or favor

@pbsnews

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2 videos

Why it worked

The video leverages a sense of urgency and importance by discussing potential funding cuts to public broadcasting. It appeals to the audience's belief in trusted journalism and their loyalty to the program, creating an emotional connection that encourages support.

Summary

PBS News Hour anchors address the potential loss of federal funding and thank viewers for their support. They reaffirm their commitment to providing trusted journalism and assure viewers that the News Hour will continue its work.

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Transcript, structure and on-screen text

5 beats, a 227-word transcript and 63 lines of on-screen text — the parts you need to write your own version.

Original caption

PBS News is not going anywhere. We will continue our work without fear or favor, as we have for nearly five decades on the air. We are profoundly grateful to Viewers Like You for your loyalty and unwavering support. #pbsnews #newshour #pbsnewshour #cpb #pbs #congress #funding