Why it worked
The creator uses a high-energy, authentic performance clip to build anticipation for a new release, leveraging the 'ask' for feedback to drive engagement in the comments.
Summary
The creator shares footage of herself DJing at a festival to promote her upcoming music release. She asks the audience to listen for 90s rave influences in her new track.
Structure
- 1Creator addresses the audience directly
- 2Creator introduces her new track
- 3Footage of DJ set at a festival
- 4Call for feedback on musical style
Product placement
The creator's new single 'Space Cadet' is the subject of the video, featured as the background music.
On-screen text
i lied. put your clothes back on. we're gonna watch videos of me slamming my new track at festivals this summer and you're going to tell me if you can pick up on the 90s rave influences.