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All breakouts
34.6Silent UGCStory Open hookEntertainment
Hook
Listened to this song once on Friday night Blacked out woke up rejuvenated and gorgeous on Sunday morning
@__sim0ne_
115.2K followers · usually 2.6K views a post
Views
87.8K
Likes
169
Comments
5
Shares
12
Promoted product
new music
Why it worked
The video leverages a relatable, hyperbolic caption about the 'magic' of a song to create a viral, high-energy aesthetic that encourages viewers to listen to the track.
Summary
A group of friends dance and lip-sync to a new electronic music track while walking through the streets of London at night. The video uses the music as the primary focus to promote the track to the audience.
Structure
- 1Text overlay introduces the song's effect
- 2Creator dances with friends in the street
- 3Close-up shots of the creator lip-syncing
- 4Group interaction and movement to the beat
Product placement
The song being played is the promoted product, indicated by the #newmusic hashtag.
On-screen text
Listened to this song once on Friday night Blacked out woke up rejuvenated and gorgeous on Sunday morning
Original caption
Don’t worry about Saturday #newmusic #electronicmusic #eastlondon #london #londonnights @Lulu @Amy Valentine @hannahlouisef
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