Got an offer to sell my startup...

@traverseapp

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SoundTikTok sound · original sound - traverseapp

Promoted product

Traverse

Why it worked

The video leverages high-stakes, aspirational storytelling about a young founder's success, which naturally builds curiosity and authority around his product.

Summary

A 19-year-old founder shares the story of receiving an unexpected acquisition offer for his startup, Traverse. He details the initial email inquiry and the subsequent buyout offer, promising a follow-up video with his decision.

Structure

1Hook about receiving an acquisition offer
2Story of the initial email inquiry
3Revealing the second email with the buyout offer
4Breakdown of the offer terms
5Closing with a promise for a follow-up video

Product placement

The startup 'Traverse' is the central subject of the video, mentioned by name and discussed in the context of an acquisition offer.

Original caption

Someone offered to buy my startup and I’m only 19… #startup #startups #startuplife #ycombinator #soldstartup

More from @traverseapp

On-screen text

Got an offer to sell my startup... SOMEBODY OFFERED TO BUY MY STARTUP The first email... BREAKDOWN SO YESTERDAY I WAS TOLD A CLEAN BUYOUT OF THE PRODUCT AND THEN I WOULD ALSO WORK WITH THEM Offer breakdown THEY ENDED UP OFFERING ME FIVE FIGURES AS WELL AS A JOB AND BEING ABLE TO WORK WITH A MARKETING TEAM AND DEVELOPMENT TEAM I THINK I'M GOING TO MAKE A SEPARATE VIDEO JUST TALKING ABOUT MY THOUGHTS BUT I JUST WANTED TO COME ON HERE AND TELL YOU GUYS THAT

Transcript

Got an offer to sell my startup and here is the breakdown. So yesterday I was at the gym and then I received an email asking about the operations at Traverse and how things are going. I told them a little bit about Traverse without actually realizing it was an acquisition offer and then that's when the second email hit me. This is where I was told that they wanted a clean buyout of the product and then I would also work with them. They ended up offering me five figures as well as a job and being able to work with a marketing team and development team. I think I'm going to make a separate video just talking about my thoughts but I just wanted to come on here and tell you guys that.