My approach to helping local businesses with lead gen

My approach to helping local businesses with lead gen. So I took a stupid route in my business by only working with one niche per niche per city. And what that means is if you own a roofing company out of Dallas, I don't work with any other roofers that are targeting the same zip codes as you. Um, I don't believe in sharing leads and a lot of agencies do. And I've heard, well, somebody's got to do it anyway, so why don't you just do it? And that's somebody's not gonna be me. I have responsibility to make my client number one. At what point do I decide who's number one and number two? You guys understand what I'm saying? And yes, it does matter. It does matter. There is not a way that your people can be targeting the same location. If you're doing your job well, you're competing against yourself. I don't do that. This approach makes it significantly harder for me to get a pipeline as quickly as other agencies. But I don't care. That's the fun part. I don't care. We're here to win. We're not here to lose.