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All breakouts
3 videos
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Hook
Just cold called for my business was told to f*ck off and die
@reaganashleyrugh
161.2K followers · usually 944 views a post
Views
177.3K
Likes
475
Comments
62
Shares
9
Promoted product
Strive Communitythestrivehub.io
Strive Community – Experience the Strive Community
Why it worked
The video uses extreme relatability and humor to turn a negative business experience into a lead generation opportunity.
Summary
The creator uses a humorous video format to vent about the difficulties of cold calling in sales. She uses this relatable pain point to position herself as a professional marketer for hire.
Structure
- 1Creator displays text about a bad cold calling experience
- 2Creator makes a sad face
- 3Creator pivots to offering marketing services
- 4Creator gives a thumbs up
Product placement
The creator is promoting her own marketing services, linked in her bio.
Original caption
My journey in sales is going great
More from @reaganashleyrugh
More breakout videos from this creator.
