Why it worked
The video leverages a relatable, aspirational aesthetic that resonates with the 'women in STEM' community, driving engagement through shared identity and visual appeal.
Summary
A montage of various women working on computers and coding in different environments. The video highlights the aesthetic and professional life of software engineers.
Structure
- 1Introduction of the theme
- 2Montage of different workspaces
- 3Close-up of coding on screens
- 4Final shot of a productive desk setup
On-screen text
my mom is a software engineer