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12.3Silent UGCContrarian hook
Hook
you don't look like a software engineer
@mayxly
20.1K followers · usually 20.6K views a post
Views
253.1K
Likes
30.1K
Comments
67
Shares
589
Why it worked
The video uses a relatable 'people told me I don't look like X' hook to build immediate empathy and authority, then delivers a high-quality, aspirational montage that challenges industry stereotypes.
Summary
A woman shares a montage of her life as a software engineer to challenge stereotypes about what people in the field look like. The video highlights her work environment and personal style to encourage more women to enter the industry.
Structure
- 1Text overlay challenges a stereotype
- 2Creator shows herself coding at a desk
- 3Creator shows herself in a professional office setting
- 4Creator shows herself in a casual, creative environment
- 5Final shot shows her working in a modern office
On-screen text
you don't look like a software engineer
well maybe it's time...
to change what a software engineer looks like
Original caption
rewriting the norm!! only 20-25% of software engineers are women but that number is only going 🆙😎 #cs #softwareengineer #womeninstem #techtok
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