Why it worked
The post leverages visually striking imagery of advanced aerospace technology and the allure of working for a prestigious company like Lockheed Martin. The "POV" format and direct question engage the viewer, prompting them to imagine themselves in that role and consider the career opportunity.
Summary
This photo post showcases various aspects of working as an engineer at Lockheed Martin, featuring images of advanced aircraft, manufacturing facilities, and engine components. It poses the question of whether viewers would choose to work for the company.
Structure
- 1Introduction to Lockheed Martin
- 2POV: You're an engineer at Lockheed Martin
- 3Inside the manufacturing facility
- 4Iconic SR-71 Blackbird
- 5Jet engine assembly
- 6F-35 cockpit view
- 7F-22 Raptor in flight
- 8Question: Would you work at Lockheed Martin?
On-screen text
LOCKHEED MARTIN
Pov: You're an engineer
at Lockheed Martin