Why it worked
The post taps into a common aspiration and curiosity about career paths, particularly in high-earning fields like engineering. By presenting visually engaging content followed by data-driven insights on salary potential, it provides value and encourages engagement through likes and shares.
Summary
The post presents a collage of images related to engineering, including technical drawings and a quantum computer. It then transitions to a bar chart showing the top 10 majors by salary potential, highlighting various engineering fields.
On-screen text
"Why do you want do to engineering" 🤓
Top 10 Majors by Salary Potential
Of the top 10 college majors based on median salary potential, four are found in IT engineering.
Starting Salary
Mid-Career Salary
Petroleum Engineering
$103,000
$160,000
Actuarial Mathematics
$58,700
$120,000
Nuclear Engineering
$67,600
$117,000
Chemical Engineering
$68,200
$115,000
Aerospace Engineering
$64,300
$109,000
Electrical Engineering
$65,300
$106,000
Computer Engineering
$59,800
$106,000
Computer Science
$53,100
$102,000
Physics
$60,900
$101,000
Mechanical Engineering
$62,700
$99,700
Source: PayScale