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All breakouts
46.6Text-HeavyOther hook
Hook
choose econ it pays well
@mathineer
50.4K followers · usually 50.0K views a post
Views
2.0M
Likes
274.6K
Comments
1.1K
Shares
12.1K
Why it worked
The video uses a relatable, ironic hook that contrasts the 'safe' advice of choosing economics with the aspirational, high-status imagery of top-tier engineering firms, creating a strong emotional appeal for STEM-focused viewers.
Summary
This video is a montage of logos from major aerospace and engineering companies set to music. It contrasts a humorous text overlay about choosing economics with the reality of high-level engineering careers.
Structure
- 1Humorous text hook
- 2Montage of aerospace company logos
- 3Final logo reveal
On-screen text
choose econ it pays well 🤓
NORTHROP GRUMMAN
NASA
ROLLS ROYCE
LOCKHEED MARTIN
BOEING
F1
Original caption
Engineering on top 🥇#engineering #stem #engineer #northrupgrumman #lockheedmartin
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